Deccan Herald, the Bangalore-based leading daily, has launched its news application for android and iOS devices. This is another step for revamping the product portfolio of Printers Mysore, which owns Deccan Herald and Kannada title Prajavani. Earlier it introduced a redesigned version of Deccan Herald newspaper and a website for the same which got a traffic surge after a series of content and product initiatives.
The new DH app has new features and better user experience, justifying the tagline ‘One News App. Many Experiences’. It helps you to read breaking news, editorials, analysis, and opinion across text, video, and audio formats in one place. They released a digital video Ad which highlights the app’s features.
Some of the key features of the app are My News, What’s Brewing, News Shots, and Highlights. The My News section is for personalized news. Readers can filter the news feeds according to their preferences and reading habits. Through What’s Brewing, we can catch the news before it becomes news and can get notifications through signup. In News Shots, we can read the short summary of news, which only has less than 70 words for quick reading. In Highlights, the news will be in instan style, which we can stay updated with visual led articles.
Sitaraman Shankar, Acting CEO, The Printers Mysore, and Editor, Deccan Herald said, “Our new DH app is everything a modern news app should be: It presents news elegantly across formats, and in new ways designed to keep younger consumers engaged. What hasn’t changed, of course, is the high-quality journalism it draws on, and our belief that the reader is at the centre of everything we do: In fact, the way the app works, it will only increase the reader’s bond with us”
Arpan Chatterjee, COO – Digital, The Printers Mysore said that “A lot of ideation and research has gone behind making this app. Digital news consumption is taking new forms regularly and we have built the app on many of these new facets to give our users a richer & wholesome user experience added with a touch of News personalization. What we will learn from the app will help to expand these user experiences to our other digital assets.”
Design house ThinkDesign prepared an eye-catching design through various experiments and user research. The app development partner Webdunia was responsible for the implementation.
