Motilal Oswal Financial Services has launched a campaign, promoting its service that combines the speed and convenience of online investing with the research and customised advisory through an advisor available on call, that is ‘PHYGITAL’.
To experience the advantage of both worlds, digital & physical, the campaign uses a distinct look and tagline to engage the audience.
The advisor acts not just as a market expert decoding reams of information into actionable investing, he/she also acts as a sounding board and counsellor – especially important during volatile markets where emotions can get the better of anyone.
As a full-service broker, MOFS differentiates itself by providing not just cutting edge digital trading through its habit sensitive separate Investor & Trader apps, it also provides an advisor on call to help understanding the research and advise across the whole suite of investing products. The advisor acts not just as a market expert decoding reams of information into actionable investing, he/she also acts as a sounding board and counsellor – especially important during volatile markets where emotions can get the better of anyone.
“A value-added experience is one where the service is configured around customers’ needs. Equity as an asset class has low penetration with new investors being added every day. This requires both emotional discipline and rational analysis to succeed. The combination of digital convenience with counselling/ advisor analysis /insight that a PHYGITAL experience provides helps fulfil these needs”. To make the PHYGITAL proposition come alive, we have created a campaign across touch points on the benefits of the PHYGITAL investing experience.” said Mr. Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd.
MOFS is a reputed name in Financial Services with group companies providing services such as Private Wealth Management, Retail Broking and Distribution, Institutional Broking, Asset Management, Commodity Broking, Investment Banking, Private Equity, Currency Broking, Principal Strategies & Home Finance.
They have also been awarded the Best Performing Equity Broker (National) at the CNBC TV18 Financial Advisor Awards for five years in a row & got inducted in ‘Hall of Fame’ at the 10th Financial Advisory Awards 2019.
