8th April 2022: Bollywood actress Deepika Padukone and Levi’s once again partner up, this time for their summer 2022 athleisure collection.
Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. The collection, which features advanced dyeing processes, hybrid designs, and utilitarian elements in a combination of spirit-lifting colours and earthy neutrals, is inspired by Padukone’s characteristic cool athleisure-meets-effortlessly sexy style. The collection is a little looser, a little slouchier, but unmistakably Levi’s®. It takes inspiration from the expressive style of the 1970s.
One of the collection’s standout pieces is an on-trend co-ord that has been given a breezy, almost DIY makeover. It also includes a Levi’s® 90s Trucker with a high-waist taper fit and an extra wide-leg fit made of hydro-dipped Indigo or an all-over rainbow marbling, as well as a high-waist taper fit and an extra wide-leg fit.
Summer basics like tie-dyes in brilliant splashes of colour, as well as an earthy-toned selection of shirts and tops, bind this collection together. We witness a spectrum of hybrid and elevated sweat-dresses and sweatsuits, further committing to a new love of comfort with elegance.
Padukone’s appreciation of classics with a twist is reflected in the collection, which includes a blazer and short combination, shirts with dramatic sleeves and pleats, and jumpsuits, all in earthy and neutral tones.
In February 2021, Levis had roped in Deepika Padukone as their brand ambassador. In October 2021, Deepika and Levi’s had partnered and launched ‘Levi’s x Deepika Padukone’.
Long varsity jackets, co-ord sweatsuits, crop-tops, and bralettes are featured in the collaboration, which pays homage to Padukone’s ultra-casual style. It also features current takes on Levi’s denim, such as on-trend 70’s-inspired high waist jeans and cut-and-sew wide-leg styles with many styling possibilities.
The talented actress and entrepreneur, who was last seen in Shakun Batra’s “Gehraiyaan”, alongside Siddhant Chaturvedi, Ananya Pandey, and Dhairya Karwa, is also the brand ambassador for Adidas, which designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike.
Deepika is also working on launching her own brand, a lifestyle brand “that is rooted in India yet global in its reach and appeal”. The brand name, along with beauty and skin care products, is expected to launch this year. Deepika is a brand ambassador for brands like OZiva, Jio, Tetley green tea and many more.
In 2020, Levi’s had collaborated with Snapchat to launch their collection digitally via Bitmoji.
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