Del Monte is a premium packaged food brand from Fieldfresh foods. It is a North American food production and distribution company headquartered in Walnut Creek California USA. Del Monte Foods is one of the country’s largest producers, distributors, and marketer of branded processed food for the U.S retail market generating approximately 1.8 billion U.S dollars of annual sales the company today announced that it is going to launch a new product in its product line. It is king coconut water which is known for its superior health and taste benefits.
Del Monte is the first company that introduces the king coconut water and takes up its graph in the fast-growing coconut water segment because nowadays more customers are choosing healthier lifestyles.
King Coconut Water consists of electrolytes and it is considered a sports drink. The drink helps people to hydrate and replenish the fluids which have been lost from the body whether it is posted a workout or a full hot day under the sun through nutrients like sodium, potassium, calcium, etc. King coconut water exceeds all other coconuts when it comes to taste. It is very sweet with a light nutty flavor and it contains less than 60kcal.
The product King Coconut Water is 100% preservative-free and comes in a limited edition offer of a 250ml pack for just Rs269. It is available in all modern leading retail outlets as well as in online stores like Amazon. in and Grofers with attractive introductory offers.
Yogesh Bellani, CEO of field fresh said that “they are delighted to bring to India what is regarded as the best variety of coconut water in the world. He also noted that nowadays customers are giving priority to high-quality immunity-boosting foods, drinks and looking for hygiene safe options. Del Monte’s preservative-free and world-class packaging keep the quality of King Coconut Water intact. King Coconut Water has received positive responses to the product during pre-launch and trials and we believe that we have highly differentiated offerings in this fast-growing category’’.
It is expected that the packaged coconut water market in India will grow at a CAGR of 23 %. As per research conducted by FieldFresh Foods, in the post-pandemic era, many customers intend to spend more on health and wellness products/supplements to boost health and immunity.
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