Delicut is a brand revolutionizing the FMCG sector with its innovative, ready to eat meals. The brand has brought to the market a range of products that are not only delicious but also convenient to prepare. Delicut’s USP lies in its use of sous vide cooking technology, which ensures perfect doneness of the food and retains the nutrients and flavours, and the meals are fully cooked to perfection, making the results identical every time. What sets Delicut apart from its competitors is its wide range of gourmet products with recipes crafted by master chefs, and the ease of cooking. The brand has also ensured that its products are healthy by making them gluten-free, lactose-free, trans-fat-free, and GMO-free, with no added preservatives, artificial flavors, or colors. Founder and CEO Tarun Arora brought delicut to life during COVID-19 lockdowns. A hotelier and restaurateur with passion for the FMCG industry, Tarun saw a need for ready-to-eat gourmet meals amidst the tumultuous scenario, bringing the brand on board. Delicut’s meals come at an affordable average price of Rs. 200. The brand’s name is a combination of two words: deli and cut, which refers to premium stores across the world selling meat products and premium cuts of meats, respectively. Delicut’s target audience has been highly satisfied with the brand’s offerings, with a repeat customer rate of 60%. The brand aims to etch its name as a game-changer in the FMCG industry and become market leaders in the B2B space. Currently, the brand is available in Delhi NCR as a D2C brand with 90-minute delivery via its e-commerce portal. Delicut is also expanding its reach to other e-commerce aggregators such as Blinkit and Instamart, and it is available pan India as a B2B brand, with its eyes on the export market as well. Delicut is a brand that combines gourmet food with convenience and affordability, making it the perfect choice for consumers who want a delicious and healthy meal with minimal effort. With its unique approach to ready-to-eat meals, Delicut is set to become a market leader in the FMCG industry.
