Dentsu Creative India has announced the appointment of Sudhir Das as the new Executive Creative Director. He will be reporting to Arjuna Gaur, Chief Creative Officer, Dentsu Webchutney, and dentsuMB.
Sudhir Das will oversee and strengthen the creative capabilities of the agency in the Bengaluru office, further running the power of Modern Creativity across brands. For the record, Dentsu Creative aims to change brands and businesses through the lens of Modern Creativity, which produces ideas that Create Culture, Change Society, and Invent the Future.
Armed with 20 years of experience, Das has won around 50 national and international awards. Before this, he was with Leo Burnett as Associate Executive Creative Director. In his earlier positions, he has worked with brands like Apple, Airtel, Coca-Cola, and Nestle, to name a few. His notable campaigns include ‘Me and Meri Maggi,’ ‘SpiceJet Democracy’, ‘Ras-Ras mein India,’ and ‘Cardekho Back-Off’ which cover the gamut from large, populist, TV-led campaigns to documentary-style film-making to super-technical experiments marrying cars and music. In addition to this, Das also has an interest in technology, and it can be used to spark new and fascinating conversations.
Speaking on the appointment of Sudhir Das, Arjuna Gaur said that Sudhir Das is a skilled creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline promotion as he is with new age forms. A brilliant well-rounded creative, Sudhir will be a valuable addition to the team.
Sudhir added that the Cannes jury has confirmed what they knew all along, and this is the best agency to work. He is excited to join this bunch of incredibly talented and hard-working people, and he aims to continue their awe-inspiring trajectory of success.
Dentsu Creative India recently took the world by storm when it was declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022, it was nothing less than a historic hat-trick with Dentsu Creative India lifting a Titanium for the country for its ‘Unfiltered History Tour’ campaign. In addition to bagging three Grand Prix, another first, two Gold Lions, and three Silver Lions making ‘Unfiltered History Tour’ is the most awarded work not only from India but globally.
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