Dettol, India’s most trusted anti-bacterial brand, introduces a powder-to-liquid hand washing solution in the value segment. Hand hygiene is the most effective and efficient solution to protect against any type of infection. Dettol brings its most affordable solution with this format which enables its consumers to practice the best hygiene practices at the best price.
Since its launch in India, Dettol has been working to protect families from diseases. Dettol meets the needs of consumers by providing effective, science-backed solutions that are simple and effective to protect homes and families.
National, September 5, 2022 – Dettol, India’s most trusted anti-bacterial brand, introduces a powder-to-liquid hand washing solution in the value segment. Hand hygiene is the most effective and efficient solution to protect against any type of infection. Dettol brings its most affordable solution with this format which enables its consumers to practice the best hygiene practices at the best price.
For Dettol Powder-to-Liquid Hand Wash, the brand launched a TV campaign to showcase an innovative and effective hand washing solution at an affordable price. Furthermore, the new TV emphasizes that the product provides a trusted 99.99% protection against bacteria to effectively protect those we care about.
Commenting on the product launch, Dillan Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said: “Dettol has always strived to provide its consumers with effective and innovative solutions for all their hygiene needs. Our new Dettol Powder to Liquid Handwash will make quality handwashing accessible to a wider consumer base. With the new campaign, Dettol continues to educate consumers on the importance of hand hygiene by providing its consumers with superior protection at an affordable price.”
The product starts at an affordable price of Rs 10 which is equivalent to (a 185 ml) pump solution. As the frequency of hand washing increases, the innovative powder-to-liquid hand wash will help consumers with a long-lasting solution that is effective and great value for money. The product does not contain parabens because it does not contain chemicals that can have harmful effects on health.
Dettol continuously works to improve health and hygiene standards in India through dedicated programs that address health, hygiene and sanitation with Banega Swath India. Recently, Dettol has further strengthened its fight against diarrhoea under its Dettol ‘Diarrhoea Net Zero’ initiative. The program will follow WHO’s seven-point plan for the prevention and treatment of diarrhoea in 13 districts of Uttar Pradesh.
Follow and connect with us on Facebook, LinkedIn & Twitter.
