Agri-input major Dhanuka Group has launched a singular brand campaign ‘India ka Pranam Har Kisan ke Naam’ to mark the 42nd foundation day of the company.
Agri-input major Dhanuka Group has created a fresh marketing campaign ‘India Ka Pranam Har Kisan Ke Naam’ to get rid of the trace of the colonial mindset, feel in our heritage, and produce unity and some way of duty among citizens.
The campaign acknowledges the sweat and toil of India’s hardworking farmers and celebrates their contribution to nation-building.
“From the 1960s”ship-to-mouth’ syndrome to being a net exporter of food grains, we’ve plenty to be pleased with.” “We are in such an honest situation as compared to several other countries that are experiencing significant food shortages as a result of the global turmoil,” stated Mr. R. G. Agarwal, Chairman of the Dhanuka Group.
The campaign “India Ka PranamHar Kisan Ke Naam” highlights our farmers’ journey and honors them for their toil. Year after year, Indian farmers have several challenges in producing enough food to feed not only the entire country but also to sell to other nations.
“Our campaign India Ka Pranam Har Kisan Ke Naam recognizes the incredible toil of our farmers, which we salute them for or their significant contribution.” Mr. Agarwal said.
As a component of this unique promotion, the Group has also launched a novel TVC, which might be displayed across the country. The campaign is being promoted across the country through print, television, and digital platforms.
“We at Dhanuka are at the forefront of contributing our greatest for the betterment of our farmers since our inception.” We work to supply solutions that help farmers protect their crops, and increase yields, and profits.” Agarwal said.
Around 60-70% of India’s population is involved in agriculture and related occupations, and also the country’s growth depends on their well-being. Dhanuka has launched this campaign at a time when the country is celebrating Azadi ka Amrit Mahotsav, the nation’s 75th Independence Day. “On the occasion of the 75th anniversary of the nation’s independence, we celebrate our Kisan and jawans and remember the late Prime Minister Lal Bahadur Shastri’s slogan, ‘Jai Jawan, Jai Kisan,’ which remains applicable today,” Agarwal said.
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