Mumbai, 24th March 2022: Two-time world cup winning captain, Mahendra Singh Dhoni
(MSD) and Chairman of Global Creative & Executive Chairman, Ogilvy India, ad-man Piyush
Pandey have been roped in by WinZO, India’s largest social interactive gaming company, for
its upcoming ad campaign themed “Game Badal Do”. The campaign intends to inspire the
users to fuel their passion to the next level to unlock their true potential and achieve
success.
The ad-campaign comprises five sketches conceptualized by Mr. Piyush Pandey of Ogilvy
and WinZO featuring the recently announced brand ambassador for WinZO, MSD.
Conceptualized and candidly articulated through relatable characters of the society, the
sketches depict the characters drawing inspiration from MSD’s journey and using their
existing skillset to scale new heights by constantly challenging themselves. The campaign
witnesses Dhoni in a candid avatar, endorsing WinZO’s vernacular and culturally relevant
offerings. The much-awaited brand campaign is expected to go live by 25 th March, 2022
across the platforms, Television, OTT, Digital, and Radio.
Dhoni holds Press Conference: Dhoni makes Big Announcement | Game Badal Do | WinZO YouTube
It is noteworthy that this is WinZO’s second campaign in close partnership with Ogilvy’s Mr.
Pandey. As an extension of the previous campaign, the new campaign aims at unlocking
success and associated elation through the pursuit of excellence and inspirations. It also
draws parallels between these common values demonstrated by us in every aspect of life,
be it our real-life hustles or online gaming. With these relatable messaging and characters,
the brand aspires to establish itself as the most culturally relevant and trustworthy
interactive entertainment brand in India.
Speaking about the upcoming campaign, Co-founder, Saumya Singh Rathore said, ‘The
tagline of the campaign, ‘Game Badal Do’, truly encapsulates our vision for both WinZO and
the Indian gaming industry. Just like MSD and the characters in the sketches, we are
determined to unlock the true potential of the Indian gaming industry and establish India at
the top of this rapidly emerging global market. This campaign is a significant step in that
direction, and we would like to congratulate everyone involved in delivering this
phenomenal campaign.’
Chairman of Global Creative & Executive Chairman, Ogilvy India, Mr. Piyush Pandey, said,
‘Working with two extremely like-minded entities like WinZO and MSD who propagate the
same values of resilience, excellence and winning, truly enhanced the creative process and
its result is evident in the campaign. Ogilvy is very excited to be a part of this campaign
involving the game changers, WinZO and MSD, and confident that the idea of changing the
game and achieving success will be well received and thoroughly enjoyed by the audience.’
WinZO Sports, the e-sports arm of the company also recently announced principal
sponsorships with Kolkata Knight Riders (KKR) for TATA IPL 2022. In addition to this, WinZO
had signed up as principal sponsors for two major Vivo Pro Kabaddi League (PKL) teams,
Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates.
About WinZO
WinZO is the largest social gaming and entertainment platform in India. Launched in early
2018, the Company partners with third party developers to host games on their Android
app, where users can enjoy personalized multiplayer gameplay experiences. The platform is
available in 12 languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri,
with over 75 million registered users. The WinZO platform facilitates over 2.5 billion micro-
transactions per month across a portfolio of 100+ games. WinZO is focused on building an
enthusiastic community of gamers and gaming influencers in Tier II to IV cities in India. The
Company envisions a future where the WinZO platform can deliver a culturally relevant and
enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-
transaction model.
Download the WinZO app from www.winzogames.com (Android) or Apple App Store.
