Swiggy Instamart collaborated with Prime Video for the release of Shahid Kapoor-starrer ‘Farzi’
The exclusive partnership uniquely engaged Swiggy Instamart’s consumers based on the plot of the latest series
February 20, 2023, Bangalore: Swiggy Instamart, India’s leading quick commerce grocery delivery platform collaborated with content streaming platform Prime Video for the action-thriller ‘Farzi’. The show is based on a con man (Shahid Kapoor) counterfeiting ₹2000 notes, with a police officer (Vijay Sethupathy) on his trail.
Drawing inspiration from the ‘Farzi effect’, the day after the release, all Instamart orders in Mumbai, Delhi, Gurgaon, Noida, Kolkata, Bengaluru, Pune, Chennai, and Hyderabad were accompanied with a flyer in the form of farzi (fake) ₹2000 notes.
‘Farzi’ Flyers that went out all Instamart orders in key cities
Swiggy Instamart’s marketing campaign included a video with the protagonist Shahid Kapoor sharing details on the super savings deals on Instamart.
Commenting on the partnership Ashish Lingamneni, Head, of Marketing at Swiggy, said, “Farzi is a unique and thrilling story, and we’re excited to partner with Prime Video to share more about it in an equally unique way. The ‘Farzi’ note flyer that accompanied all Swiggy Instamart orders fit in wonderfully with the series and piqued the interest of thousands of Instamart customers across the country. We got great reactions from them.”
Ever since the campaign has gone live, users on social media have been sharing their ‘Farzi’ ₹2000 notes and praised Swiggy Instamart and Prime Video for their marketing efforts.
