VEGA has decided to work with ANTS Digital Pvt Ltd as its partner for digital, brand, and performance marketing in the company’s new and developing market sector. This firm is going to be in charge of generating new marketing campaigns for the business-to-business industry, in addition to launching this new market segment via digital and social media.
The mission of VEGA is to provide style professionals with access to a broad selection of services and products that have been tested, evaluated, and deemed satisfactory by the most prominent grooming specialists in the industry. This launch is an important component of the firm’s overall plan to reimagine the future of fashion and grooming for those who are classified as “creators,” and the company intends to use it to achieve this objective.
According to VEGA’s Chief Marketing Officer, Eiti Singhal, the company’s development aim for the current fiscal year is to broaden its viewpoint in the B2B arena. This is a component of the company’s plan to broaden the scope of its operations. We are going to embrace the robust values and market knowledge of our main firm while at the same time developing a new niche for ourselves inside this creator community by delivering quality, accuracy, and the widest possible selection of professional tools.
“We wanted to work with an agency that knew how to combine a strong creative concept and generate a meaningful proposition out of it,” you said. ” We were seeking for a collaborator who was able to do that. Singhal said, “I could not be more pleased to have ANTS come along for the journey,” and he meant it.
“VEGA as a strong historical brand is an asset to our portfolio,” said Sanjay Arora, Chief Executive Officer of ANTS Digital Private Limited. Our enthusiasm at the thought of putting some groundbreaking new ideas into action for their new vertical is out of control, and we just cannot hold it any more. We are able to accomplish this by conducting ongoing research and locating bottlenecks in a variety of sectors, which ultimately results in the creation of cutting-edge procedures that are cutting-edge. As a direct consequence of this, the B2B push for a vast number of distinct brands is growing at an exponential rate.
“With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence,” Arora said. “Here, we have the chance to scale Vega’s product offerings and consumer acumen by building a robust community of creators.”
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