Digital Billboards have added a new dimension to the OOH industry with various possibilities to
showcase dynamic content, enhanced creativity, and a higher level of focused targeting. However,
there is another crucial aspect where Digital Billboards have played a pivotal role in developing the
campaign i.e. ‘Ease of Execution’. And leveraging this substantial benefit offered by Digital
Billboards; Nila Spaces, a progressive real estate brand launched a one-of-its-kind – ‘Roadblock
DOOH Campaign’ in Ahmedabad.
The real estate brand came with a vision to establish its upcoming premium project- Vida- The
Future of Urban Living in a highly anticipated manner and exclusive format that suits the imagery of
the brand and its new project and caters to the masses. Thus, the brand zeroed upon high-quality
and strategically placed Digital Billboards to make a big announcement of its project.
To make it large and expansive, the Ahmedabad-based brand utilised the complete network of
Digital Billboards by occupying all slots, managed by Times OOH, available in the city. The complete
network of Times OOH’s Digital Billboards showcased the Vida Campaign across the city throughout
the day in a series. Currently, there are 118 Digital Billboards available with a loop of 8 slots on each
screen.
Since Digital Billboards offers hassle-free, quick, and inexpensive campaign execution; this campaign
was made live in the span of a single night with the help of a robust CMS system that managed to
display the campaign across the city with just one click and from one place.
We are a progressive company that believes in undertaking initiatives that are fresh, lively and
exciting. The same formula is applied in our marketing plans as well. We have always been
fascinated by the Times OOH Digital Billboards as it is the future of out-of-home advertising available
in the city. However, we wanted to do a unique activity. Together with an able team of Times OOH
we came up with a roadblock idea that has never been done before that suited our brand ideology
and our aim to launch project VIDA – The Future Of Urban Living at GIFT City, one of our marquee
projects, in a highly famed manner”, says Deep Vadodaria – Director, Nila Spaces.
The blanket execution of the OOH campaign has been a dream strategy for advertisers as it helps in
making a significant impact on consumers. However, with traditional formats, the execution is a big
challenge due to the conventional method of deployment of creativity. Nonetheless, the Digital
Billboard has completely evaded the execution-related challenges and enhanced the effect of the
campaign with seamless all at once for execution.
“The entire city with help of 118 digital billboards was painted with VIDA by Nila Spaces Limited for a
day which helped the brand in gaining huge recognition in the market as well as extensive visibility
with the help of Digital Billboards”, adds Deep.
“The possibilities of any advertising channel come out with proper utilization of the format of the
medium which enhances the efficacy of the marketing initiative. Digital Billboards carry a huge set of
potential to make an undeniable presence for the brand with its various features and calculative
execution is one such feature that helps brands in achieving a big objective- Larger than Life Impact.
It is quite overwhelming to see that Nila Spaces has utilized our Digital Billboards to the fullest”,
expresses Anchal Dhawan, City Media – Business Head, Times OOH.
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in
India and Mauritius.
