Digital executives from across the digital spectrum, including publishers, marketers, new-age digital companies, creative and media agencies, will gather in Mumbai on August 26th to present the 3rd edition of D-CODE: The Annual Digital Review 2022 by Advertising Club.
The night kicked off with Anshu Mor, tech pro turned stand-up comic and host of D-CODE 2022. He greeted attendees with humorous anecdotes that told real-life retirement stories.
In welcoming attendees, Partha Sinha, President of The Advertising Club, highlighted how digital has become a game-changing medium for brands over the past 10-15 years.
The Protest March and Back Up Ukraine were two case studies that Amit Wadhwa, CEO of Dentsu Creative, presented as the first speaker. He urged the audience to keep in mind that people are still at the centre of all they do.
The Tata Tea example for Independence Day was provided by Michel de Rijk, CEO of APAC, S4 Capital, who also stressed how the combination of data, content, and technology allows agencies to produce high-quality content in only their own studio in just one day.
The ONDC initiative’s consequences for vendors, purchasers, and each step in the e-commerce process were explained by Shireesh Joshi, Chief Business Officer, ONDC.
Gulshan Verma, CEO of Jio Ads, educated the audience on the scope and solutions provided by JioAds while highlighting the importance of targeting and geolocation insights in campaigns. The Unfiltered History Tour, winner of the Cannes 2022 Grand Prix, was created in 55 steps, according to P G Aditya, founder of Talented, who also stressed the advantages of a protracted client-agency relationship in developing ground-breaking campaigns. Mansha Tandon, Head of Consumer Marketing at YouTube India, spoke about how culture and trends in the digital sphere can shape creativity.
Next up was Luxury & Lifestyle Influencer Rizwan Bachav, who led the audience through the journey, insights, and challenges of becoming an influencer. His CEO of Starcom, Rathi Gangappa, shared his thoughts on how creativity can build a brand and emphasized the need to be human in his era of digital transformation.
Partha Sinha, President of The Advertising Club, said of the evolving digital ecosystem with the 3rd edition of D: CODE: Raise awareness and improve your Brotherhood learning curve with insights and insight from the best digital minds in the industry.
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