Digital Refresh Networks has launched its original IP, the good Indian Disruptors with Disney+ Hotstar. The show covers the stories of the founders of 5 companies as they create disruptive businesses that have changed the way business is over, creating businesses that impact scores of people across the country.
The show features the stories of Spice Money (Rural Fintech), OnSurity (Insurance Tech), Way cool (Agri tech), Sunstone (Edu tech), and Infra. market (Real Estate) in its 5-episode of Season 1.
Commenting on the initiative, Barin Mukherjee, Co-Founder, and CEO, of DRN, said, “‘The Great Indian Disruptors’ opens a unique paradigm in brand storytelling. We’ve talked about OTT content as a key driver of storytelling for brands going forward. This show is the start of that journey for us and also establishes DRN’s capabilities within the content space.”
Commenting on the partnership, Dilip Modi, founding father of Spice Money said, “We are delighted to be featured in an exceedingly show that highlights the disturbing stories of India’s leading start-ups. As Spice Money remains committed to supporting the financial inclusion of underbanked and underserved rural communities, this show attempts to bring this story, the story of important India, to a wider audience. Through this show, people will understand the challenges and opportunities prevalent in rural India, and we hope they’ll step forward and work together to empower rural communities in India, moving the needle on the country’s economic process in an exceedingly positive direction.”
Ashish Munjal, Co-Founder, and CEO of Sunstone said of the partnership: The show gave us an excellent platform to showcase the Sunstone journey. As a better education start-up, we’ve got had our challenges and everyone has made us stronger and better. Believing that education is the key to revolution, Sunstone’s motto is to supply industry-ready education that makes leaders for tomorrow, and we are excited to deliver this message to countless viewers. Sharing business insights, marketing lessons, and the sheer will that budding entrepreneurs need this show offers great lessons for budding entrepreneurs. This show is going to be a plan for any or all who are needing to start their entrepreneurial journey.
Speaking on the occassion, Manos Nikolakis, CEO of BIC Cello, said: “We are committed to staying near our customers through brand initiatives, partnerships, and merchandise innovation. Our partnership with the good Indian Disruptors could be naturally appropriate to our core line of business of premium metal pens, the Signature. Through this partnership, we bring our brand intent to life and encourage our kids to urge involved as they pursue their ambitions, which require them to start up an unbeaten path.”
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