20th October 2023, Mumbai: Following a competitive multi-agency pitch, Digital Refresh Networks (DRN), a 360° content solutions agency, has won the digital mandate of Nissin Geki Korean Noodles. The brand is the Indian subsidiary of Nissin Foods Holdings Co., the parent company of the renowned Top Ramen brand. The account will be functioned and managed creatively by the Mumbai branch of Digital Refresh Networks.
DRN has been entrusted with integrated brand communication, online media strategies, comprehensive media planning and buying responsibilities for the brand. The team will work towards maximising product visibility and amplifying public awareness.
Mr. Daisuke Okabayashi, Vice President, Marketing of Nissin Foods, expressed his confidence in the partnership by stating, “DRN exceeded our expectations with a deep comprehension of our brand’s guidelines and presented a nuanced approach and market strategy towards our brand positioning. Their presentation demonstrated an impressive ability to fulfill our creative prerequisites, setting the stage for an interesting journey ahead. By harmonizing our creative and media strategies with DRN as a partner, we are poised to go full throttle and focus our efforts on the expansion of Nissin Foods’ product market share within India’s thriving instant noodles segment.”
Barin Mukherjee, CEO of Digital Refresh Networks, also added, “Nissin Foods presents us with a distinctive and exciting challenge for both of its brands that we eagerly want to tackle head-on. Their flavourful products, combined with our deep understanding of the intricacies of the local Indian markets, form a potent alliance. This partnership will showcase DRN’s prowess, particularly in capturing the attention of younger audiences. We are committed to bridging the multilingual and age divides as we deliver seamless brand communication that celebrates the rich tapestry of languages and cultures within the Indian market. One that is bound together with the aroma of delicious food.”
Digital Refresh Networks is an AI-assisted content solutions company that is a pioneering force in the realm of digital strategy optimization, offering innovative solutions that span across various categories and industries. Their core mission is to transform businesses into brands. Headquartered in Mumbai with presence in Kolkata, Delhi, Bangalore and Indore, Digital Refresh Networks is dedicated to challenging conventional marketing norms in the digital space, recognizing that innovation is at the heart of the digital medium itself. The brand from Nissin Foods adds to their already robust repertoire of clients that include Adani Wilmar, Havells and Heidelberg to name a few.
The 150+ strong workforce of marketers, strategists, storytellers, designers and coders who specialize in a comprehensive suite of services that encompass tailor-made digital content solutions. Their goal is to empower brands to not only communicate but also engage and cultivate lasting relationships with their consumers.
