30th October 2023, India: Marking a remarkable milestone in its ongoing journey of creating compelling original content, Digital Refresh Networks proudly announces that ‘The Great Indian Disruptors Season 2‘ on Disney+Hotstar has achieved an astounding total viewership, surpassing an impressive benchmark of 10 million minutes. Building on the immense success of this achievement, the company also announced the commencement of production for the highly anticipated Season 3.
The show features new age Indian start-ups that have created a market disruption and are changing the way India conducts business. In Season 2, the origin and growth stories of Solv (Amit Bansal, CEO & Board Member), PWIP (Dhanraj Kidiyoor, Founder & CEO), Aquaconnect (Rajmanohar, Founder & CEO), Technosport (Sunil Jhunjhunwala, Co-founder & Director- Product Development & Sumit Santhalia, Co-Founder & Directo- Finance) and EMotorad (Rajib Gangopadhyay, Founder & Corporate Strategist, Kunal Gupta, CEO, Sumedh Battewar, Co-Founder & CBO, and Aditya Oza, Co-Founder & CMO) found their way on our screens.
Season 2, which garnered widespread acclaim since its release in August 2023, has paved the way for Season 3, 4 and 5. Each season unfolds with four distinctive startup brands narrating their evolution from concept inception to becoming full-fledged industry game-changers. This show takes a deep dive into the human aspect of startups rather than just assessing them on their valuation and numerical achievements. It showcases the firsthand experience of entrepreneurs, their true challenges and demands, and not just the glamorous aspect of the narrative.
Commenting on the success of Season 2, Barin Mukherjee, Co-founder and CEO of Digital Refresh Networks said, “The inception of ‘The Great Indian Disruptors’ show was driven by the vision of weaving together the inspiring narratives of determined individuals who have left an indelible mark on their respective industries through their extraordinary efforts. As we embark on the second season of this successful show, we aim to delve even deeper into the profound passion that fuels these ‘Disruptors’ on their remarkable journeys. Through this series, we are pioneering a fresh paradigm that will shape the future of crafting compelling brand narratives for seasons yet to unfold.”
Commenting on the partnership with the show, Manos Nikolakis, General Manager (India), Bic Cello commented, “At BIC Cello, we are committed to cultivating deep connections with our valued consumers. We channel this dedication through strategic brand initiatives, impactful partnerships, and innovative products. Our partnership with The Great Indian Disruptors is a testament to our commitment to inspire emerging talent to embrace their uniqueness, while equipping them with the necessary innovative tools in line with our brand purpose of Signature, our premium metal pen brand.”
Available for streaming on Disney+ Hotstar, The Great Indian Disruptors immerses viewers in a world of innovation and transformation, exploring carefully curated businesses that are not only making significant strides but also generating a positive impact, sparking ideas in the minds of numerous individuals across the nation.
