July 1, 2014: Almost every single company out there is offering discounts and freebies for you to buy your favorite car. And this is happening across all segment – hatchback, Sedan and SUV too. It is seen as an effort to revive the Indian automobile sector though the Industry is still looking down with increasing inflation, higher loan interests and negative mood of consumers as a whole. The latest to announce price cuts include Renault for Duster and Nissan for their popular SUV model, Terrano.
The dealer network feels that this time the discounts and freebies offered have reached a record breaking limit. The discounts offered are not only in entry models, but also across popular and best selling models too like Duster, Maruti Dzire, Honda Amaze, etc. You can almost enjoy discounts in the range from Rs 35,000 to even up to Rs 55, 000 in some of these models. This is expected to last for the next 4 to 6 months as the companies are trying to maximize their monsoon sales and cut down their inventory costs. Almost all the manufacturers have been aggressive on their efforts to increase the footfall to their outlets.
This is already showing some positive impact with sales of cars picking up by 3% in May after 16 months of decline. Hope the upward trend sustains!