Discovery India, one of the leading channels and OTT medium, looks suffering through the pandemic situation. Even though attaining double-digit revenue in FY 2020 to 21, was able to acquire by ad revenues. The contribution of the strong pivot on OTT space has leveraged strength across the other country. Discovery India achieved 200 percent revenue in 2021.
It initiated over 40 formats of branded content and collaborations and content integrations. The well-known show Wild with Bear Grylls has a top on IP and is the fairest example that Discovery India Channel is most watchable during primetime. Celebrities like superstar Rajinikanth and Ajay Devgn and their willingness on an adventure with Bear Grylls are the top mega IP in 2021 to date. That also for Discovery India to open new avenues of advertising growth.
On the other hand, Discovery plus OTT platforms stream the Korean tourism “star vs food season2.” This conceptualized season on Discovery plus is somehow relatable to Korean culture in India. In association with the Premiered show done by Janvi Kapoor, Kpop star, etc., helped avenue of advertising on 2021 to present.
From the Tech ED sector, India’s biggest quiz contest by Discovery Super League marks the 4th renewal of the partnership of BYJUS. Over 12.85 million children from 54,000 schools have participated to date. Include the First ever government project from the UP government Discovery India is doing 8 government projects now. It helps the channel to grow along with viewers and advertisers.
In addition, the association with Hershey’s “Jolly Ranchal Lollypop” is the first-ever integrated full- campaign by Discovery India with the blockbuster movie. Discovery India shows the Indian food culture, domains in various sectors, and factory basis shows are the new avenue in 2022. It helps the advertisers to reach Discovery India and Discovery plus. Indian students are being educated and compensated by this OTT platform is mentionable at first.
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