Discovery plus recently launched their first kind of festival which is Discovery Plus-The Big Learning Festival, and it is an excellent way for people to win some wondrous rewards and prizes while teaching a habit of acquiring about the world. The existing and new subscribers of the Discovery Plus have a big chance to win from a huge pool of learning-oriented rewards such as laptops, SmartTVs, iPads, and FireTV sticks.
Issac John, Digital Head – APAC, Discovery talks about the recent campaign that, It’s about six months that they have been launched. As a brand, they believe in listening to the customers because acquiring knowledge outside from the department will help to overcome inefficiencies and give better outcomes for the customers also.
When we looked at their reactions, we feel that they have with Discovery Plus because we got such an amazing review from the customer’s side. They said that Discovery plus is great for entertaining and helping them to learn about new things around the world.
He commented that the idea behind the campaign is about learning and we thought about how we can spend one week in the world of learning. The aim was to compress our association with consumers and also bring a level of user participation to the app which is beyond just watching. We have never gamified on the app before.
Discovery Plus satisfied the customers just before the launch of their campaign and the festival is dedicated to lifelong learners. They launched in India on the eve of lockdown so that time the two perspectives that came out clearly through the launch are the trust and love from the side of consumers. That people trust Discovery as a brand, they are experiencing the same in the digital product and Their response has been very supportive and beyond the company’s expectations. The second thing is consumers really love their content. Discovery Plus is a platform (both SVOD and AVOD), priced at Rs 299 per annum.
The OTT service offers thousands of hours of exclusive content such as Adventure, Food, Lifestyle, Music, etc in eight languages which are Hindi, Tamil, English, Malayalam, Telugu, Bengali, Kannada, and Marathi. The platform also has Discovery TV content available on the platform apart from the premium content mainly available for its paid subscribers.
