Discovery introduces Discovery Sports a new brand corporation representing and focusing on a dedicated portfolio of sports brands, platforms, and channels.
The well-known American Multi-national Pay Network Discovery International made their first step to combine sports to offer the brand partners and stakeholders an unparalleled opportunity to reach out to an audience of more than 130 million people all over the world. The team will start availing of the services in a short period and the offers will go air on every platform, Free to air, Pay TV, Streaming, and online. As their paid broadcasting services usually run, the new set up also be made available monthly.
The new step initiates an external corporate identity on discovery’s unique sports proposition.
The program highlights discovery’s strength in combined sports media and the healthy growth of their recent project Discovery Plus, The ultimate real-life entertainment service and its free to air networks in Europe. The large spread sports offering through Eurosport all over Europe covering more than 75 markets and 230m homes, The penetrating capability of international super fan services with Global Cycling Network(GCN), Golf Digest, Global Mountain Bike Network(GMBN), and Golf TV also covering a 360 offer on events management and promotion arm, Eurosport events.
Even though the usual Discoverys consumer-facing sports brands will continue to operate and Discovery sports will support the collaboration of all areas of the combined sports business that Discovery takes to market.
Andrew Georgiou, The President of Sports will lead the team on a full portfolio of discovery’s sports brand. Jean Briac Perrette, CEO of Discovery international, Promoted, adding the responsibility of Golf Digest and Golf TV to his expanded portfolio.
He already supervises Eurosport, Discovery Global Sports Rights, and Marketing Solutions as well as Play sports group- consisting of Global Cycling Network(GCN) and Euro sports events.
Jean Briac Perrette, CEO, Discovery International, said, we will offer an unparalleled multi-platform for the right holders and marketers which will provide a unique way of
reaching out to the targeted audience and interactive capabilities of the market.
I am very excited to have Andrew on board to lead the consolidated group. His expertise, knowledge, and strategic vision will surely strengthen the relationship and set us on a well-projected growth and transformation, Perrette added.
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