Pampers India launches the new and improved Pampers Premium Care which
is an all-in-one diaper and voted India’s #1 SOFTEST DIAPER. It is so
soft that it feels like the baby is wearing nothing at all. The launch
event was graced by celeb couple and new parents Disha Parmar and
Rahul Vaidya, other parents, and mom influencers.
Mumbai: January 17th, 2024 – India’s largest selling diaper brand,
Pampers, from the house of P&G, is worn by millions of babies every
day, ensuring happy bottoms, happy babies, and happy parents across
India. Today, they launched the new and improved Premium Care range of
diaper pants, which has been voted by Moms across India as the #1
softest and #1 all-in-one diaper.
Choosing the right diaper is one of the most important decisions a new
parent makes, as babies spend majority of their day in diapers, often
more than they spend in their parents’ arms. Moms and Dads are always
concerned about the baby’s skin and comfort. They want a diaper in
which the baby can play and move comfortably all day and sleep
peacefully at night. After all, play and a good night’s sleep are very
important for a baby’s growth and development.
With its unique 360-degree cottony softness, the new and improved
Pampers Premium Care Diaper is soooo soft, that it makes babies feel
like they are wearing nothing at all, while getting all the benefits
of the all-in-one diaper. It has an inbuilt anti-rash blanket and
lotion with aloe vera to protect the baby’s delicate skin from rashes.
While the 10 million micropores in each diaper allow the baby’s skin
to breathe; the double protection via cuffs at thigh area and magic
gel offers up to 100% leakage prevention keeps the baby dry all-day
and night. The diaper absorbs 2x faster than any ordinary diaper. And
when it’s time to change, the wetness indicator turns from yellow to
blue!
The launch event titled ‘India’s Softest Experience for Parents &
Babies’ was attended by celeb couple and new parents Disha Parmar and
Rahul Vaidya, as well as other influencers, mommy communities and
Pampers moms. Attendees enjoyed first of its kind multi-sensory
experience which included a ‘Diaper Walk’ showcasing every feature and
technological innovation in detail to parents, to introduce them and
assure them of Pampers’ superiority and innovations. This
touch-and-feel experience curated by Pampers allowed parents to feel
first-hand the softness of the new diapers and experience the
different benefits. There was also a 360-degree immersive audio-visual
experience sharing the story of the brand and a play area created for
toddlers and infants in partnership with Skillmatics – India’s leading
innovative toy and game company dedicated to developing learning and
play experiences for children of all ages.
Every feature of the diaper is developed and designed to enable
parents to have a worry-free and easy diapering journey for their
little ones. Talking about this latest innovation, Chetna Soni, Vice
President & Category Leader, Babycare, Procter & Gamble India, said
“At Pampers, we strongly believe in learning from our consumers and
creating products to ensure that both babies and parents have a happy
diapering experience. As a result, over the years, we have been able
to deliver on diverse consumer needs and create innovations which
offer unmatched superior performance. When we spoke to parents, they
shared with us that they seek a diaper that helps their baby play and
move in daytime and have restful sleep at night, protecting their skin
from any rashes or discomfort. This led to the launch of the new and
improved Pampers Premium Care Diaper Pants. With 360-degree softness
and a host of other features, it is so soft and comfortable that
babies will feel that they are wearing nothing at all while getting
all the benefits of our newest all-in-one diaper. Our unwavering
commitment to addressing parental concerns and continuous innovation
has solidified Pampers as the #1 diaper brand, in India and globally,
nurturing happy and healthy babies.”
“As parents, we only want the best for our little Navya. Her skin is
so soft and vulnerable at this stage that even the slightest
discomfort can make her break out in a rash. We have been using
Pampers Premium Care diapers from day 1, right from the hospital when
she was born, and it has been our constant companion. It is so soft
and ensures there is no leakage. Navya is at a stage when she is
becoming very active. Our key priority is to ensure she can play and
move around with utmost comfort. She happily spends her full day in
the Pampers Premium Care diaper. Watching her comfortable all day and
starting to be so active and playful when in her diaper, makes us
truly feel like she is wearing nothing at all with Pampers Premium
Care, while getting all the benefits of this amazing diaper.” said
popular TV Actress and new Mom Disha Parmar.
New dad, singer and host Rahul Vaidya added, “Both Navya and I enjoy
diaper changing time. The new and improved Premium care diaper is sooo
soft with its 360-degree cottony softness, that does not just protect
her skin but also makes it a pleasurable experience for me when I
change her diapers. I also love the wetness indicator. The moment it
turns from yellow to blue, I know it’s time for a change, making
diapering duty so easy especially for a first-time parent. Navya is
playful and comfortable all day in them and as new parents, we
couldn’t have asked for more.”
