Dabur India Ltd has signed Bollywood Diva Disha Patani as the new face of Dabur Gulabari, a natural rose-based skincare line. Disha will appear in several advertisements across platforms as the new brand ambassador for Dabur Gulabari.
“Dabur Gulabari is one of India’s most trusted beauty and skincare brands, promising a bright rose glow and beautiful skin to our customers. Dabur Gulabari is based on a solid foundation of natural ingredients, making it the ideal complement to Disha’s inherent beauty. Disha Patani is not only a great embodiment of Dabur Gulabari’s brand ideals, but she is also an inspiration to young adolescent girls who dare to dream.
Mr. Abhishek Jugran, Dabur India Ltd Vice President-Marketing, said, “We are delighted to welcome Disha Patani to the Dabur Gulabari family and are confident that this association will help us build a better connection with our current users and also make the brand more relevant to the young and teenage audience.”
Dabur has recently announced the release of Dabur Gulabari in a new, upgraded pack with new packaging. “We have revamped the Dabur Gulabari packaging as part of our attempts to make the brand more youthful and in line with the ambitions of today’s consumer.
Mr. Jugran continued, “I am convinced that the addition of our new brand ambassador and the redesign of our package will further boost the company’s standing among customers.”
Disha Patani remarked of her relationship with the brand, “Like every other lady in the country, Dabur Gulabari was my first beauty care brand as a teenager.” This brand embodies both beauty and the pure spirit of adolescence for me. As a result, becoming the face of Dabur Gulabari is a wonderful honour for me. I’m thrilled to be a part of defining what a natural, rose-like glow means to a new generation of women.”
“For decades, Dabur Gulabari has been the most popular beauty brand among millions of young girls. Dabur Gulabari, as a market leader, is continually innovating in terms of product, packaging, and communication.
Gulabari has always recognised and tried to address the ever-evolving beauty care demands of our consumers as a brand that promises and delivers natural rose-like shine and enhances her attractiveness,” Dabur India Ltd Category Head-Skin Care Mr. Ajay Gandhi said.
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