Myntra, the fashion space’s market leader plans to increase revenue compared to last year during the festive season. Following a disappointing first half affected by the Covid-19 pandemic, they are gearing up for a good rebound this festive season. Myntra has announced Bollywood actress Disha Patani as its brand ambassador ahead of the festive season to further strengthen its position in India’s beauty and personal care market. Together with her style quotient, the engaging social media presence of Disha can help Myntra reach wider geographies while driving recall for the scale group.
On Instagram, Disha Patani currently has over 40 million followers. The actress acknowledged her fans for saying that, without them, she is nothing. To mark the feat, on Wednesday, Disha posted an Instagram video in which she is performing squats in her gym. The caption of the post said, “40 million got me like 60 kg 10 reps, thanks to my lovely fc’s for all the encouragement and love, I’m nothing without you all.”
The upcoming Disha brand campaign for the category will further demonstrate that the company‘s unique value proposition is a major fashion and lifestyle destination for a whole variety of products. Her pan-India appeal will bring an excellent approach of a tech-savvy, contemporary-day celebrity to the table with the appeal to communicate and engage with numerous fanatics across various age groups for beauty and personal care products.
Disha spoke about her association with Myntra that, ” Beauty is an integral part of her life, even more since she became a model. For fashion-forward customers, including herself, Myntra has consistently pioneered the path to self-expression through beauty and fashion. She hopes to inspire and assist individuals across India on their journey to discover their own amazing fashion styles and preferences through this association with Myntra.”
Amar Nagaram, CEO of Myntra believes, that the association with Disha Patani as their beauty brand ambassador depicts their focus on the booming Beauty and Personal Care segment for the first time for Myntra. Myntra is expanding its superlative consumer experience through the tech-based personalization capabilities, a growing portfolio, and content innovation to meet the beauty needs of customers and help them complete the look. Ahead of the festive season, Disha joins our esteemed list of celebrity brand ambassadors and will assist us in our vision of providing a holistic offering of fashion and lifestyle to our fashion-forward customers across the nation under one roof.
