After losing the rights to IPL, the platform saw a drop in subscribers.
In a Twitter message on March 7, Disney+Hotstar declared that it will no longer stream HBO content due to the non-renewal of the contract. This includes popular live sports content such as Premier League soccer, as well as shows such as Game of Thrones, Euphoria, Chornobyl, and The Last of Us. This decision is expected to increase subscription churn for the OTT platform, which also lost streaming rights to the Indian Premier League (IPL). According to Karan Taurani, the senior vice president at Elara Capital, it’s going to have a major adverse effect on paying users for Disney+Hotstar, with “subscriber destruction having to move towards to the top range (approximately 25-30percentage points in total) of 61.5 million members at risk.” The platform continues to have catch-up television programming, which drives a large portion of broadcaster OTT content, as well as the forthcoming T20 World Cup, Disney’s huge global as well as Indian movie catalog, and many other Indian as well as international cricket content. Taurani claims that this content will provide some relief. “We believe Hotstar’s energetic paid subscriber base will end up settling at 42-45 million subs in the following three-fourths,” he says. This year, the BCCI is anticipated to refresh its agreements for India matches. If the platforms lose the rights, Taurani believes it will be a bigger blow because the influential paid subscriber base could fall below 40 million in the medium term. This same platform used to have 57.5 million paying members as of December 2022. This same platform did lose 3.8 million subscribers in the October-December 1/4 due to the loss of IPL rights as well as the Because the two firms signed an exclusive agreement in 2015, the platform has been the destination for the majority of WarnerMedia’s content produced in India. The company ended up broadcasting HBO networks in the country in 2020. Amazon Prime Video may now stream only those HBO content in India, as so many HBO Max Originals already are accessible through the service. e non-renewal of an informal agreement with telecommunications giant Reliance Jio.
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