As 2022 comes to a close, it’s time to analyze the most important industry advancements. As part of our yearly Rewind series, Adgully is looking back on the year 2022 for M&E, advertising, digital, marketing, PR, and communications, as well as the top people in the sector.
Sonam Shah, the founder and CEO of Treize Communications, and Nidhi Sidhana, the founder and director of PRtainment Media & Communications, reflect on the year and discuss how 2022 was a hopeful year for the PR industry and how the lines between PR and advertising began to blur.
For PR and marketing communications, 2022
One Sonam Shah The PR and marketing industries had a very successful year in 2016. Budgets that were reduced during the lockdown were restored. Demand for PR services increased, particularly from startups and B2B businesses.
In 2022, Print media made a comeback, which underlined the significance of the fact that while Digital is the future, Print media still has a sizable audience. And this group of viewers is the wise and devoted TG.
Important PR trends and developments
The Nidhi Sidhana Today, coming up with new ideas is no longer the exclusive domain of one particular industry sector; anyone can do it. Our updated live strategy makes sure that our clients get a colossal amount of attention by taking part in current, hot, and relevant conversations. Digital technology has also given us access to data-driven insights and a greater grasp of the situation. By marrying the power of creativity and PR in a congested market, the unique opportunity of digital may reshape brand narratives and assist brands in becoming more relevant.
Agency efficiency
Nidhi Sidhana: Since PRtainment Media & Communications specializes in B2B and Corporate PR, it operates completely differently. Except for 2020, when we detected the client entering a pause mode, the agency’s performance has been comparable throughout the past few years. We have found that it is crucial to have ongoing dialogues with our clients to fully grasp how we can best help them retain their PR awareness.
Based on the customer’s requirements, we developed a two-pronged plan to increase client PR activities. Every client has individual needs, so we develop a customized plan that combines traditional media methods with modern ones.
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