Mumbai, 13th November 2023: Federal Bank’s latest Diwali Campaign is a family celebration of innocent promises made to make the next Diwali bigger for everyone. The biggest of India’s festivities is a moment to wish, gift, deck up, enjoy the food and be thankful for the prosperity in our lives. In some cases, when you are away from home, one gives money, in this instance called “Diwali” to children.
It is this moment of receiving a fund transferred by Grandpa to his Grandson, that sparks off a whole set of promissory chutzpah by the protagonist to his entire family. Only, to be tapped by the mother, who taps a note to self, of where will the money to fund all this come from.
The heart-warming campaign emphasizes the importance of starting to save very early from the childhood as a step towards financial empowerment. ‘Bachane ki aadat bachpan se’ is a campaign that centers around a young protagonist, Ishaan, whose aspirations are funnelled by the guidance of his supportive mother.
The campaign encourages a child not to be in doubt of fulfilling everyone’s promises and take steps towards making it happen. His mother, who knows a thing or two about earning and saving sets up a recurring deposit in addition to the “Diwali “received by Ishaan.
The campaign perks up Federal Bank Savings Accounts, Recurring and Fixed Deposits, Credit and Debit Cards all as instruments of saving by setting aside funds or saving on the numerous offers.
“Our protogonists have always been progressive, comfortable with technology, across age groups and well represented equally by people from different walks of life. In Bachane Ki Aadat Bachpan Se, the Mom who is seemingly a career woman herself, sets up an online recurring deposit. This will continue to add more to the “Diwali” received. There is a play of technology, transfers and teaching early life lessons. The pragmatism of the film is not in lessoning but in lessening the dilemmas by channelling the innocence, to delivering on commitments.
This is a continuum of Federal Bank’s Rishta Aap Se Hai, Sirf App Se Nahi, template, where the human desire for better living is powered by the convenience of using Federal Bank’s smooth digital assets.” said MVS Murthy, Chief Marketing Officer at Federal Bank.
Watch how Bachat begins in the bachpan, with Federal Bank at youtu.be
