DIZO, the first brand under realme TechLife, appears to have only just begun the party of 2022, with new goods and ads.
DIZO, a fast-growing and expanding company, kicked out 2022 with a startlingly innovative launch of its latest products, the DIZO Watch R and DIZO Buds Z Pro. Tuttix Squad, India’s first tutting dance crew, teamed with the brand to create an eye-catching experience for its audience.
The Tuttix crew places both goods at the centre of their art form in the digital film, which was launched on January 5th. Short and snappy launch videos are encouraged by the video. It’s unique, engaging, and product-focused all at the same time.
The DIZO Watch R, for example, has a 1.3-inch Ultra-Sharp AMOLED Display, the largest AMOLED display in its price range, Always on Display, 550nits high brightness, 110+ sports modes, 150+ watch faces, 5ATM water resistance, a 12-day battery life, DIZO App v2.0, health monitors, and more.
DIZO Buds Z Pro has been designed to Hear The Difference, while the smartwatch tells a story of Display Re-imagined.
The earbuds, which are the pro version of their predecessor DIZO Buds Z, have Active Noise Cancellation up to 25dB, Natural Light Design, Transparency Mode, Quad-Mic (dual-mic in each earbud) ENC for Calls, 10mm driver, Bass Boost+ Algorithm, and 25-hour battery life, among other features.
The campaign, which was curated and conceptualized by White Rivers Media, has received a massive reaction across all channels.
“Creativity is at the cornerstone of DIZO’s approach to product development and marketing,” Abhilash Panda, CEO, DIZO India, said of the unique launch. We respect art in all forms as one of India’s emerging wearables brands.
Our top aim with this campaign was to make it stand out from the competition. So when Tuttix Crew and the concept were offered by team DIZO and White Rivers Media, we knew this was it.
Our two most popular products, the DIZO Watch 2 and DIZO Buds Z, have been extremely well welcomed in India. Our ambition for the DIZO Watch R is the same, particularly in a market that has been waiting for an AMOLED display and a feature-rich wristwatch at a reasonable price.
The evolved characteristics of the DIZO Buds Z Pro are the perfect drivers to make it a perfect successor to its predecessors,” he continued.
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