~A six week long festive and wedding jamboree~
New Delhi, 29th October 2021: DLF Avenue, Delhi’s latest landmark for shopping, dining and culture is back with the second season of ‘Celebrations Shopping Starts at DLF Avenue’ campaign to get its audience in the festive spirit. Continuing last year’s successful journey, the brand is back with another festive edit for its discerning audience. The essence of the campaign is ‘Whatever celebration happens in Delhi, its shopping happens right here at DLF Avenue’. The fiesta began from 16th Oct & will continue till 7th November unveiling exclusive ethnic, contemporary collections for the festive and wedding season.
As a part of the campaign, DLF Avenue, Saket has launched series of videos celebrating fashion for all. The film features fun, colorful, glamorous, traditional, playful styles that fit well for every celebration from office parties, family get- togethers, to pre-wedding celebrations. At DLF Avenue the consumers will find everything under one roof when it comes to celebration shopping.
Link to watch the videos:
https://youtube.com/shorts/knSlv_7x6i4?feature=share
A festive soiree was curated till 24th October with a host of brands that cater to the tastes and needs of our uber-cool audience for festive shopping such as – Diwali, Bhai Duj, Karwa Chauth along with wedding essentials. The market features a host of in-house brands like Mulmul, Savasa, Frontier Raas, House of Raison, Nature’s Basket and Pure Home + Living. And every occasion is incomplete without scrumptious food therefore the market also offers delicacies from Cafe Delhi Heights, Mahabelly, Hilton garden.
Continuing with the fiesta, DLF Avenue is hosting Diwali Soiree in collaboration with Trunk Brunch from 25th to 2nd November to offer a robust mix of collections of brands Markkah, Mushio, Fluffalump, Feeha Cashmere, Blueberry and luxury artisanal desert brand the Ottimo to gifting partner iGiftings.
For driving the awareness among the consumers, the brand collaborated with 11 popular fashion influencers like Upalina Gupta, Malvika Rallan, Meher Taluja, Rushali Chugh to create festive & wedding looks highlighting shimmering lehengas, shararas, versatile shoes and indo- western ensembles to provide the audience unique shopping ideas across its digital platform.
Upalina Gupta: https://www.instagram.com/p/CVeoNnQAtOx/
Malvika Rallan: https://www.instagram.com/p/CVS6MaDK1Xd/
To make the shopping experience an immersive one, DLF Avenue has The Gifting Station where on shopping of 10,000 there is GIFTS FOR ALL.
And special shopping offers have been created for the customers where the highest shopper will get a chance to win the new BMW G 310 R Bike.
Additionally, on shopping for INR 20,000 shoppers, two lucky winners stand a chance to win a festive Frontier Raas ensemble and 1 couple stands a chance to win a luxurious staycation at Hilton Garden Inn.
And on shopping of INR 30,000 and get styling sessions and a makeover from Tweak Pop worth INR 10,000 absolutely free.
Enhancing the festive experience for the consumers, DLF Avenue has put together colorful, vibrant décor where people can take Instagram- worthy photographs with their friends and families.
Commenting on the occasion, Ms. Pushpa Bector, Executive Director, DLF Retail said “With the ongoing festivities, we welcome the consumers who always choose our properties as their shopping destination for any celebration that happens in their life. We are excited to begin the second leg of the celebrations campaign after a successful run last year. Keeping the safety protocols in our mind, we are ready to offer our patrons the latest trends and designs for this festive season from the plethora of brands like S&N by Shantanu & Nikhil, Frontier Raas, Pazzion, House of Raisons, Suvasa, Minizmo, Mulmul and host of brands housed under DLF Avenue”
Commenting on the occasion, Mr. Muckth Dograa, Centre Head, DLF Avenue, said, “Whatever celebrations happen in Delhi, its shopping happens at DLF Avenue. Our mall is a one-stop destination for celebration shopping and we aim at offering our patrons the trendiest collections and designs from ethnic brands to add to their wardrobe. For our consumers, we have curated assured gifts and stupendous offers that will make their festive season even more memorable and delightful. We will continue to put in our efforts to provide an exclusive, large variety of fashion brands to our customers and to make their shopping experiences entertaining with specially curated markets, events and festivals.”
