Post lockdown, metro rails have seen suburbanite traffic with advanced security measures being set up. According to DMRC information, Metro footfall has ascended from 6.8 lakh/day in September’20 to 12 lakh/day in October’20.
In the light of these turns of events, DMRC (Delhi Metro Rail Corporation Ltd.) has opened e-tender for Line 1 (Red Line). This offering will be for Exclusive Rights of Delhi Metro Trains on Line 1 for 9 years.
As per the report by DMRC, The tender offers rights to design, procure/manufacture, install, manage, operate, maintain, market and sell advertising opportunities on Delhi Metro trains on Line-1 as per agreement.
The Licensee will reserve 5 % out of complete notice spaces inside the Metro trains. For printing ads concerning promotional exercises or social messages will be borne by DMRC.The granted bidder will likewise have opportunities to try out new creative advertising techniques on metro trains like commercials by visual guides, smart banners for e-commerce and digital India.
Nonetheless, Advertisements on RMs (Route Maps), the floor of Trains, and straphangers will not be allowed. The agreement excludes any type of digital advertisements. The cited yearly permit charge will be expanded by 20%, every three years of the License Period on a compounding basis. According to the agreement conditions, the licensee will be allowed to make use of 10% of the total train coaches to a maximum of 20% under the operational property of any make and design on Line-1, which makes 62 coaches from 8 train sets.
The Branding on DMRC guarantees eyeballs for sponsors from a ROI point of view and in expanding number of brands.
