Domino’s Pizza, the popular pizza restaurant chain has kicked off its new campaign this holiday season.
The whole world had suffered the consequences of the pandemic, and so to end the year, the company has decided to bring in excitement, joy, and the festive spirit to everyone during this difficult time.
India now contains the new COVID variant Omicron, which has prompted citizens to take precautions to avert another nationwide lockdown, limiting mobility. This time of year, families gather to appreciate and celebrate their togetherness, but some are unable to do so owing to restrictions.
The campaign, created by the Indian advertising agency Enormous Brand, which has taken the 360-degree multimedia approach and interesting digital activations is also part of the campaign. The ad film is directed by Sunil Kochuthara and his team.
The video shows an old man having a phone conversation with his son who informs him that he would not be able to return home for Christmas like last year, which upsets him. It is seen that a group of children in the neighborhood brightens his mood. The children are then greeted by him as Santa Claus, who is played by Manu Rishi.
The film focuses on how the children share a slice of pizza with him, sharing and spreading joy, capturing the essence of togetherness and love.
“Domino’s brand essence rests in experiencing great times with friends and family”, Executive Vice President (EVP) and Chief Marketing Officer of Domino’s Pizza India, Sandeep Anand commented. They also mentioned how they are launching the commercial video with the concept of rekindling the spirit of sharing after such terrible epidemic times that all have experienced.
They released the video in the spirit of joy and goodwill as everyone celebrates Christmas and the New Year, with the hope of a better tomorrow.
Ashish Khazanchi, managing partner, Enormous Brand added that through this message they aim to demonstrate the idea that even small gestures may help brighten someone’s Christmas. Innocence can even be a Christmas tree-shaped slice, and innocence has the power to restore happiness in people’s lives, which is something that Domino’s Pizza has always stood for.
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