CoinSwitch Kuber, India’s largest cryptocurrency exchange, released a scannable and playable crossword ad in The Economics Times on November 8, 2021.
Titled ‘Don’t buy Crypto’, the crossword ad combined the functionality of QR code. Flux@The Glitch designed the new ad.
CoinSwitch partnered with Flux@The Glitch, the specialized new age content division of Glitch, to conceptualize the ad containing an interacting crossword and functions of a QR code.
The crossword ad is a combination of sheer hard work and time. It took 12 days for Flux@The Glitch team to design the QR code.
The ad aims to make people aware of the importance of conducting thorough research before investing in crypto assets.
The ad targets the group of people falling between the age group of 24 to 40 years. They are the category that mostly gets into the crypto markets.
The crossword becomes a research guide. It allows people to solve questions about the basics of crypto investing and blockchain technology.
Cryptocurrencies are the new-age assets class that is gaining popularity as never before. It successfully surpassed the trading investments in terms of returns.
Crypto emerges as a go-to asset class and has over 11 million Indians trading in cryptocurrencies.
People buy crypto coins as it has become a trend nowadays. Crypto is attaining acceptance as an emerging class investment.
This popularity makes people buy coins without thinking much, how it works or understanding the benefits of trading.
Thus, CoinSwitch Kuber decides to bring awareness about investing in cryptocurrencies. The firm urges the readers to find correct answers before downloading the company’s app.
CoinSwitch Kuber is one of the trusted and secure platforms for crypto assets investing in India and enables one to buy 100+ cryptos with INR.
The platform connects investors to multiple cryptocurrency exchanges to find the best exchange rates for the clients. This trading platform enables people to buy, sell and manage investments.
Some of the features that make CoinSwitch Kuber distinct from other crypto companies are- start small, instant trading, no lock-in period, zero challenge, best prices, and the most valued quality, trust.
Sharan Nair, the chief business officer at CoinSwitch Kuber, is delighted about the brand new ad. He said that a crossword ad is a proactive way of generating awareness about investing in crypto assets in India.
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