Before starting with the branding of any product, marketers must be aware of the dos and don’ts. All this factors add to the success of a new brand or brand promotion.
Do’s in Branding Start up
- Define Product
- Know your customers
- Positioning
- Maintaining online and offline marketing efforts
- Interacting with customers
- Become the authority
Don’ts in Branding Start up
- Belief that brand is superior to customers and product
- Belief that marketer had control over the brand
- Confusing branding with design
Marketers usually look for these do and don’ts in branding to have better brand positioning in the target market
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