India, 20 January 2023: ZEE Entertainment Enterprises Limited (ZEE), India’s largest content and entertainment powerhouse, today announced the viewership numbers of the inaugural edition of DP World International League T20 (DP World ILT20).
According to data released by the Broadcast Audience Research Council India (BARC), the first match of DP World ILT20 between Abu Dhabi Knight Riders and Dubai Capitals has generated a cumulative reach of 27.87 million on Television (India U+R, 2+). In the core males 15+ urban Hindi speaking markets it has recorded 0.47 TVR.
As the official global broadcast partner, ZEE’s 10 linear channels and streaming platform ZEE5 are bringing the LIVE action to viewers globally. DP World ILT20 league has been a success, with fans tuning in from all corners of the world to catch the thrilling action on the field. The tournament has been witnessing some nail-biting matches and spectacular performances from players, which are keeping the audience on the edge of their seats.
Rahul Johri, President – Business, Zee Entertainment Enterprises Limited, said, “We are pleased with the viewer response for DP World ILT20 and promise even bigger action in the coming matches. We would like to express our gratitude to Emirates Cricket Board, 6 teams, players, the sponsors, distribution partners and above all, to the fans for their amazing support. At ZEE, we are committed to bring exciting cricketing action for fans everywhere and build our sports broadcast business in a robust manner.”
ILT20 has generated tremendous response from the sponsors across all categories, including PayTM, Hell Energy, Kurkure Playz, Kuhl Fans, Siggnature Elaichi and Gulf Oil for the 2023 edition with many more to be added in the coming week.
Earlier this month, ZEE unveiled its #HarBallBawaal campaign film, featuring global superstar Shah Rukh Khan in a bid to promote the league globally. Furthermore, the company had roped in rapper Badshah to produce the league’s anthem ‘Halla Halla’, which has become a viral sound tune for cricket across the Internet.
DP World ILT20 is being broadcasted LIVE on the ZEE’s 10 linear channels and streamed on ZEE5 since January 13th 2023. The event will be broadcast on Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Therai, Zee Bangla Cinema, Zee Zest (SD & HD), & Pictures HD, &Flix (SD & HD) and ZEE5 in India and globally.
