Pidilite’s water-proofing brand, Dr. Fixit, has launched a new campaign featuring actor Amitabh Bachchan. The new mission targets teaching shoppers about the significance of complete waterproofing in the development of another house.
As a component of the mission, the brand is embraced in activities to give data on waterproofing arrangements through sellers and give specialized item data, application recordings and more by means of a WhatsApp chatbot to temporary workers for different water-sealing circumstances on locales.
Head promoting official of Pidilite Industries, Vivek Sharma stated that through this mission, Dr. Fixit keeps on instructing purchasers about the need to do finish waterproofing and makes it more open to shoppers, contractual workers and vendors the same in simple manners across all touch-focuses.
Dr.Fixit offers far reaching framework answers for Waterproofing another home or Repairing a current one. The item range incorporates wide assortment of new development and fix waterproofing answers for all basic surface regions like Roof, External Walls, Structure, Foundation, Internal Walls, Bathrooms and Water Bodies. This master line of arrangements, upheld by wide retail accessibility, on-ground specialized group and simple to-arrive at brand helpline, means to convey on the brand vision of Creating a sans leak and without damp India! Dr. Fixit items are made at present day R&D focuses in India, Middle East and Singapore, which utilize progressed producing offices and exceptionally prepared experts. The brand offers particular preparing and administrations offices to experts separated from offering Modern Waterproofing answers for customers.
In the television commercial, Bachchan carries on in the diverting yet clever way that has made Dr. Fixit crusades well known. The advertisement film tends to the misjudged conviction that frequently makes individuals utilize just Dr. Fixit LW+ prompting inadequate water-sealing of their new homes. It underlines the significance of utilizing the LW+ alongside URP for the best and complete waterproofing arrangement. The TVC underscores this point by utilizing cricket relationship to state, “Similar to you can’t play cricket without the jodi of bat and ball, likewise you can’t do finish water-sealing without the jodi of Dr. Fixit LW+ and URP”.
