Axis My India, variety one consumer data Intelligence Company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on an outsized range of issues. The May report highlighted that news related to Elections, political parties, the Russia-Ukraine war; sports; entertainment and Covid related updates were the best five preferences of consumers.
The survey also revealed findings within the advertising ecosystem. It discovered that the majority of the respondents believe that advertisement claims on television and within the newspaper are farfetched. It also stated that ads shown by Dream11 and Tata Neu have captured the interest of consumers during this season’s IPL. At an overall level, 22% of the respondents mentioned that they have watched IPL this year.
This month, Axis My India’s Sentiment survey delved deeper to know consumers’ views about advertisement claims on television and newspapers, most featured brands during IPL, preferred news content, and interest within the Russia-Ukraine war-related news. The survey also gauged consumers’ outlook on quick gratification schemes offered and plans on year investments. The survey was dispensed via Computer-Aided Telephonic Interviews with a sample size of 10166 people across 30+ states and UTs. 69% belonged to Rural India, while 31% belonged to urban counterparts.
Additionally, 68% of the respondents were male, while 32% were female. In terms of regional spread, 26% each belonged to Northern and Eastern parts of India, while 31% and 17% belonged to Western and Southern parts of India. In terms of the two majority sample groups, 31% reflect the people of 26YO to 35YO, while 30% reflect the cohort of 36YO to 50YO. · Overall household spending has increased for 66% of families which reflects a 45 increase from the last month.
The net score which was at +53 last month has increased by +5 to +58 this month. Consumption of media has increased for 23% of the families reflecting an increase of 1% from last month. Consumption remains the identical for a majority of 52% of families. The, net score which was at -1 within the last month is at -2 this month.
Spending on essentials like attention & home items has increased for 48% of the families and remains the identical as compared to last month. Spends however remain the identical for 33% of the families. The net score which was +29 last month has remained the identical this month. · Spends on non-essential & discretionary products like AC, Car, and Refrigerator have increased for 14% of families reflecting an increase of 1% from last month.
Spending nevertheless remains the identical for 80% of the families reduced by -2. The net score has remained the identical at +8 compared to the previous month. · 85% of families said that they are going out the identical for brief vacations, malls, and restaurants. Increased travel is reflected only among 8% of families, an increase by +2 from last month. The mobility net score is at 1.
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