In the World Expo’s current advertising campaign, issued in India and the UAE, explorers, adventurers, and wanderers are all urged to come to Dubai for a once-in-a-lifetime experience at Expo 2020.
With musical narration by iconic Bollywood actor Amitabh Bachchan, concept and composition by celebrated poet and writer Prasoon Joshi, who is also the CEO of McCann World group India, and music direction by musical genius Shankar Mahadevan, the ad brings together three creative superstars.
For the first time, the three are partnering to raise awareness of the Arab world’s greatest event, which is presently taking place in the UAE through March 31, 2022
Expo 2020’s marketing highlights the wide range of experiences available, from projections on the Al Wasl dome, the world’s largest 360-degree projection surface, to architecturally spectacular buildings – including 192 Country Pavilions – to daily exhilarating performances.
Expo 2020 started on October 1, 2021, and in its first three months, it received a staggering 8,958,132 million visitors. India has been the event’s most popular overseas visitor market.
Shankar Mahadevan, a singer, and composer indicated that they were attempting to ignite the actual essence of Expo 2020 while also making it a joyful experience for people of all ages.
According to Prasoon Joshi, Chairman of McCann World group, Asia Pacific and CEO & CCO McCann World group, India, the campaign is an expression of what Expo 2020 Dubai has cultivated, and it’s wonderful to watch it come to life.
He also spoke about the wonderful time he had working with celebrities like Amitabh Bacchan and Sankar Mahadevan.
In the latest commercial campaign, concepts like innovation, inspiration, exploration, and celebration are utilized to better characterize Expo 2020 Dubai. There is so much to see and do, whether it’s a Country Pavilion, a world-class artist’s performance, cutting-edge architecture, or the latest breakthrough technology.
Since its inception, Expo 2020 has hosted over 17,000 events, attracting hundreds of entertainers, performers, artists, and thought leaders to a diverse range of programming that caters to all ages and interests.
The program has included Indian creative artists such as world-renowned award-winning director Shekhar Kapur and Academy and Grammy Award-winning composer A.R. Rahman.
Firdaus Orchestra, A.R. Rahman’s pioneering all-women musical orchestra created for Expo 2020, continues to dazzle audiences with special themed performances. The Expo has also featured other prominent Indian singers and entertainers such as Neha Kakkar and Badshah.
Expo 2020, which runs until March 31, 2022, encourages people from all over the world to participate in the creation of a new world by building bridges and bringing nations, communities, and individuals together to design a better post-pandemic future for all.
Follow and connect with us on Facebook, LinkedIn & Twitter
