Category: Marketing
AkzoNobel is one of the leading paint and coatings companies in India. It has launched a campaign for its Dulux Aquatech range of premium waterproofing solutions. The campaign is live on OTT and digital platforms, as well as on Dulux India’s social media channels.
The campaign focuses on the protagonists, Parul and Painter, and their love story. It starts with the fun disclaimer, ‘Thanks to Dulux Aquatech for not coming between this love story.’ The two episodes state in real life that the Dulux Aquatech waterproofing range elevates the peace of mind of homeowners to the next level with products offering up to 15 years of superior waterproofing performance, having extended durability and anti-carbonation benefits.
AkzoNobel India Managing Director, Rajiv Rajgopal, said that this is their first-ever campaign for the Dulux Aquatech waterproofing brand. The love story mainly illustrates the superior value and best-class technology in the waterproofing range. Water seepage and wall dampness are two of the major problems in Indian households, and that demands the right solution to be chosen. Dulux Aquatech is an effective, long-term solution to all the waterproofing woes of the customer.
Vandana Krishna, Head of Marketing, Decorative Paints, AkzoNobel India, said that the new digital campaign is putting an end to seepage troubles. The proposition ‘MUST HAI, BEST HAI’ has been wonderfully delivered.
The film is seen between Parul and the Painter, who share their love story with the audience on a talk show. Due to poor quality products, the seepage issues make the painter visit frequently and this enables them to blossom.
The film’s parting message, “Ab Kahan milti hain aisi love stories, Dulux Aquatech jo aa Gaya hai,” reinforces that such love stories are rarer ever since Dulux Aquatech has been launched. Garima Khandelwal, CCO, Mullen Lintas, said that the Dulux Aquatech team came up with the idea of episodic content. The story-telling format is enjoyable to watch, sarcastic in its execution, and has the consumer problem conveyed. The idea of showcasing seepage and dampness as cupid in the love story in flashback is rare in this regard as Aquatech is in the market.
AkzoNobel India has launched this campaign to put an end to seepage troubles. This initiative has the utmost importance in the marketing sector.
# AkzoNobelindia # Duluxaquatech # marketingcampaign # waterproofingsolutions
