It’s that time of the year again where we can see a lot of treats to give way to our nation’s collective sweet tooth. Other than Christmas cake, wine and pudding, we have decided to compare two fast-food giants who specialize in making sweet treats for us all year long. And so here we compare Krispy Kreme and Dunkin’ Donuts with the help of the Luxembourg based social media analytics company called Talkwalker. It analyses the performance of the mentions all over the internet and provides key metrics such as related themes, engagement, geographic data, demographic data, and influencer data.
In terms of mentions, Dunkin’ Donuts has almost twice compared to that of Krispy Kreme as per data over the last six months. This is because they entered the Indian market earlier in the first case and the second is due to the current pandemic. The Parent company of Dunkin’ Donuts announced that they would need to shut down the stores which are recently unprofitable. Another reason for the greater number of mentions is due to the launch of their ready to cook sauces in August. In the case of Krispy Kreme, their peak comes from a change in their leadership when Fabien Simon was recently appointed as CEO of the chain.
When looking at the Geographical data, It is observed that most of these mentions arise from the parts of Delhi NCR followed by Maharashtra, Andhra Pradesh, and finally Uttar Pradesh. Coming to Demographic data it’s the millennials, Gen Z and most men are the kinds of people who talk about these fast-food delicacies. The most unusual thing is that Krispy Kreme is talked about by 35-44-year olds too and it looks like a sweet tooth transcends all ages. When looking at the visual insights, we can observe that Dunkin’ Donuts has a greater number of pictures taken outdoors associated with it whereas Krispy Kreme has a greater number of videos and a massive number of pictures taken indoors.
