Duolingo English Test launches inspirational brand film highlighting how it’s transforming proficiency testing for good

0
1170

National, 26th May 2023Duolingo English Test (DET), a modern English proficiency assessment for today’s international students and institutions, released an inspirational brand film titled, A bridge to opportunity: Study abroad with the Duolingo English Test. The film features the stories of 16 real students, and showcases how the DET is bridging the gap for students aspiring to fulfill their study abroad dreams. English proficiency tests have been an expensive, stressful barrier between students and their dreams of higher education, and the DET provides an affordable, accessible and convenient alternative..

The film has been produced by Pittsburgh based agency Animal Studios, and was shot in 4 countries, showcasing the lives these students are living as they experience life at their dream universities. The students featured in the video are from all over the world, including countries such as India, Japan, UK, China, Syria, Germany, Indonesia, Columbia, and Singapore.

Caroline Moylan, Marketing Manager, Brand Experience, Duolingo English Test said, “We are overjoyed and proud to share a film that tells the story of the Duolingo English Test through those it impacts most — the students! We traveled to 5 cities in 4 countries to interview 16 university students about the challenges of studying abroad, the evolution of the testing industry, and the life-changing power of higher education. I wanted to thank the students, without whom we would have no story. Testing should be a bridge, not a barrier. The work we do at Duolingo English Test helps open up access to higher education and give the world’s most brilliant and talented young people a chance.”

Danny Yourd, Director at Animal Studio said, “A few months ago we were approached by our good friends at Duolingo to tell a story of the Duolingo English Test through the lens of its students. We enjoyed the challenge that comes with shooting films across countries and borders, and stitching together stories of these inspiring students. We were happy to work with the team to be able to produce this piece that’s close to our hearts.”