~Aims to foster future champions through expert guidance~
National, September 08, 2023: Duroflex, a trusted name synonymous with the pursuit of better sleep, is proud to announce their partnership with Inspire Institute of Sport (IIS), a JSW Group initiative. The collaboration with IIS, a High-Performance Training Centre that nurtures young athletes in five Olympic disciplines, seeks to redefine the way Indian athletes prepare for success. Leveraging their expertise in sleep, Duroflex, in partnership with IIS, embark on an inspiring journey in support of India’s talented athletes as they compete on the international stage.
As part of this collaboration, Duroflex is equipping IIS athletes with their high-quality, research-based sleep infrastructure to ensure they obtain the deep, restful sleep vital for their training and peak performance. This includes Duroflex’s Energise range of mattresses, meticulously crafted to enhance sleep quality for athletes. This initiative aims to establish an ideal environment for athletes to rejuvenate, recover, and achieve peak performance as Champions of India.
Mohanraj J., CEO at Duroflex emphasized, “Duroflex has always been committed to improving sleep quality to transform lives. This collaboration with IIS is a testament to our belief that quality sleep is the cornerstone of peak performance. We are deeply honored to offer our unwavering support to our nation’s athletes as they pursue their dreams on the road to Paris. Our mission is to help athletes understand the significance of rest in their journey. We aim to provide them with the ultimate sleep experience, helping them awaken refreshed and ready to conquer their dreams.”
Rushdee Warley, CEO at Indian Institute of Sport, expressed his enthusiasm for this collaboration stating, “Sports Science is an aspect that we’re heavily invested in at the IIS, and forms the core of so much of what we do. The role sleep plays in an athlete’s recovery and subsequently their performance, is vital. We’ve always partnered with people who we believe can add impetus to all that we are doing with our athletes, which is what makes our association with Duroflex one with meaning.”
Speaking on the strategic importance of this alliance, Divyanshu Singh COO, JSW Sports said, “It’s really encouraging to see brands and corporates come forward to support athletes at the grassroots level which has been a big gap in the Indian sporting eco system. The Inspire Institute of Sport was started with the vision of maximising India’s sporting potential in Olympic Sports and we are proud to have a partner like Duroflex focusing on sports science to improve athletic performance.”
The announcement of this collaboration was made at an exclusive press conference featuring key spokespersons from Duroflex, IIS and JSW Sports, as well as the presence of talented athletes who are also representing India at the upcoming The Asian Games – Kalaivani Srinivasan (Boxing) ,Gold Medallist – South Asian Games 2019; Khelo India 2020; Silver Medallist – National Championship 2022; Bronze Medallist – National Championship 2021; Strandja Tournament 2023; Priya H Mohan (Relay), Gold Medallist – Inter University Championships 2022; Indian Grand Prix 1 & 2 – 2022; Federation Cup 2023, Silver Medallist – World U20 Championship in 2022, Bronze Medallist – World U20 Championship 2021; Sreeshankar Murali (Long Jump), Gold Medallist – 13th International Jumping Meet, Silver Medallist – Commonwealth Games 2022; Asian Athletics Championship 2023, Bronze Medallist – Paris Diamond League 2023.
The synergy between Duroflex and IIS in this mission is not merely any association; it’s a shared vision. When it comes to athletic performance, sleep is as crucial as consistent practice and a balanced diet. Athletes push their physical and mental limits, and good sleep plays a pivotal role in the recovery process, aiding the body in healing and rebuilding. While sleeping their bodies regenerate, repair muscles, and rejuvenates.
The partnership between Duroflex and IIS serves as a beacon of hope, illuminating the path towards optimal performance. Together, they underscore the crucial role of sleep in the journey of athletes across disciplines, reinforcing the idea that quality rest is the ultimate secret weapon on the road to victory.
