Dynapar QPS, a Troikaa Pharmaceuticals over-the-counter (OTC) medication for musculoskeletal symptoms, has named Neeraj Chopra, an Indian athlete and Tokyo2020 Olympic Gold Medalist, as its first-ever brand ambassador.
Chopra appears in the brand’s current marketing campaign, #ChampionsKaChampion, the first in a series of campaigns planned as part of the partnership.
The #ChampionsKaChampion campaign was conceptualised and implemented by Dynapar’s Agency of Record – magnon designory, which is part of the Fortune 200 Omnicom Group. It began with a brand film that was released in nine Indian languages.
The film focuses on athletes’ hardships, endurance, and resolve to reach their goals, as well as their perseverance in the face of their greatest challenge, pain. The campaign is part of a strategy to solidify the brand’s present positioning, ‘Champions Ka Champion,’ and position the product as a market leader in its therapeutic sector.
Neeraj Chopra, Dynapar’s brand ambassador and the reigning Olympic javelin throw champion, expressed his excitement to join Dynapar QPS, India’s most advanced pain reliever when asked about the partnership and the latest campaign.
Every athlete’s life is marked by pain, and the ability to endure it in order to achieve one’s objectives is what distinguishes a champion. Throughout my career, the #ChampionsKaChampion campaign highlights his storey of overcoming agony.
Dr Ketan R. Patel, Chairman & MD of Troikaa Pharmaceuticals, further stated that they are pleased to have an athlete of Neeraj Chopra’s calibre associated with their Made in India, globally patented Dynapar QPS brand.
He has received the highest honour in his field, has made India proud, and is without peer among his peers; traits that resonate with Dynapar QPS. Dynapar QPS and Neeraj Chopra are great champs.
Vineet Bajpai, Founder & CEO of Magnon Group, commented on the partnership with Dynapar, saying that Troikaa is undoubtedly one of India’s most respected pharmaceutical companies, and has consistently innovated through product excellence and delivering on consumer needs, which resonates with us as an agency.
They are excited to bring their ground-breaking innovation to a wider audience through this campaign, and they are committed to building a solid and long-term relationship with the Dynapar QPS team.
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