As per the order issued on 1st June, Tuesday, the state’s government easing their decisions on restrictions that were imposed on the sale of non-essential goods by E-Commerce.
The state has allowed e-commerce companies to start selling non-essential goods as earlier state government restricted e-commerce companies from selling any non-essential goods in the state, as a part of its Covid-19 guidelines to curb the rising no. of Covid-19 cases at the beginning of April month.
As per the fresh directives, which comes on the 1st June many states started liberalizing the Covid-19 guidelines and allowing the e-commerce operators to sell non-essential goods. Mobile phones, electronics gadgets and appliances, and other high-value and fast-moving items for the e-commerce platforms are classified as non-essential goods.
As to revive the economy after the shock of the second wave of Covid-19, the states need to allow to unlock and help the small and large businesses to regulate freely and carry on their operations easily so that people can purchase the non-essential goods from the e-commerce platforms.
As when consumption increases, which will have a direct impact on demand of the goods and services and will further lead to production and manufacturing of goods, as people now become more cautious they usually spend the money on the purchase of unnecessary items and save more money so that they can be useful when they need it.
Leading E-Commerce players including Flipkart and Amazon, saw massive destruction in sales last year as India disallowed the online sale of non-essential goods and a fact is that a majority of e-commerce sales by the value is still managed by the non-essential goods and the sales of the largest e-commerce operators have been down by almost 90%.
Groceries and other essentials goods are estimated to generate just 5-6% of the industry’s Growth Merchandise Value(GMV) which means any restrictions on the sale of non-essential goods will lead to a huge loss for companies. As per reports, there was a fall of 11% in sales volume in April as compared to March.
As the shopping habits and consumer behavior is changing rapidly and people prefer online shopping rather than getting to stores as all the commodities are delivered at their doorsteps. So overall e-commerce is providing people a platform to buy all essential and non-essential commodities hassle-free with easy returns and replacements and helping to create a good environment of social distancing and also provides various employment opportunities to people in the masses.
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