Ice cream is a dairy product liked by everyone irrespective of age. Nowadays ice cream production is a huge business. To attract consumers, companies provide different types of ice cream like soft ice cream, hard ice cream, low-fat ice cream, and light ice cream. They add natural sugar as well as artificial sweetness to this ice cream.
The summer season is the season for ice cream. To escape from the heat of the summer, people seek ice cream parlors. This resulted in the growth of the ice cream industry. Now ice cream is available in different flavors. So everybody attracts to this sweetness.
In the words of American cartoonist Charles M Schulz, life is like an ice-cream cone, you have to lick it one day at a time. By the survey by the start of summer, the demand for ice-cream cold deserts, cold beverages, and juice has increased very much. The summer season is lucky and pleasant for the ice-cream industry.
The worldwide pandemic affected every industry badly. The last two years are a bad period for the industrialists. People are returning to normal, so they tried to improve their business.
In the market, we can see different brands of ice-creams. Every company has its brands like Kwality wall’s A treat for every occasion, Amul’s milk ice cream, real ice cream, and “villas happiness ka swad.” In India, we can see several ice-cream companies small and big, and brand and local. The famous among them are Mother Dairy Havmor, Baskin Robbin, Dinshaws Top N Down, etc.
By the start of the 2022 summer, the demand for ice-creams increased very much. The company increases its production by 30%. In the opinion of R S Sodhi, M D of Gujarath Co-operation milk marketing Federation, at the beginning of 2022, the demand for good and value-added dairy products like ice cream, lassi, and buttermilk increased as double. It helps to increase the present 9000 crore ice-cream industry to 11000 crores.
Leaving out the fear of Covid 19 pandemic situation, Cafes, Restaurants, educational institutions, and offices started working. This cause an increase in demand for ice-creams and such cold items. This year we can see a huge increase in demand for these items offline and online.
Manish Bandlish, the MD of Mother Dairy fruits and vegetable says that after the Covid the company has a significant business growth.
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