EatFit has declared its cooperation with ICC for the upcoming Men’s T20 World Cup this year. EatFit will be ICC’s authorized online food partner. According to the company, through this alliance, EatFit intends to convey its ethos and the message of healthy diet eating to a vaster global audience and proceeds its efforts to assist the world lead a prosperous, better, and health-conscious lifestyle.
“For the subsequent few months, EatFit will enjoy the joy of cricket through its cricket mania and would be formulating a menu, mainly for the upcoming World Cup. This menu will comprise healthy and delicious food options across cuisines while maintaining in mind the nutrition and calorie infusion and will be accessible for users online on Eatfit.in, for everyone to come jointly and rejoice in the joy of cricket and food synonymously. As part of the cooperation and the Cricket Mania, 100 EatFit consumers will have the chance to win tickets to the Men’s T20 World Cup,” it announced in a release.
EatFit will be initiating a large TV, an on-ground and a social media campaign to enter millions of people through the platforms of Hotstar & Star Network. The campaign will comprise EatFit brand ambassadors Varun Dhawan and Mithila Palkar. This campaign will endorse the love for cricket and food, and the necessity for people to pursue a tasty but conscious diet while putting forward awareness towards fitness of people.
Ankit Nagori who is the Founder of EatFit conveyed his happiness in the partnership. “The adoration for cricket, its celebrations and food come out altogether to innumerable people. This cooperation between EatFit and ICC denotes the joy of celebrating the highs and lows of cricket with nurturing food, among all its audience. Commencing with the Men’s T20 World Cup, I wish to create a robust alliance with ICC in the future and would like to continue this partnership year on year. EatFit is the best repeatable food brand in India that users can depend on every day. With ICC exhibiting a great belief in EatFit, we expect to express the EatFit ethos to a vast audience and allow users to honour the same.”, said Nagori.
Anurag Dahiya who is the Chief Commercial Officer, ICC announced, “We are gratified to have EatFit as our official online food partner for the ICC Men’s T20 World Cup is planned to happen in Australia, later this year. We glance forward to functioning this partnership with EatFit on this cricketing extravaganza.”
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