Augmented Reality transformed camera into a window through which consumers can engage with interactive scenes in the physical world.AR can fundamentally change the way people discover your products and engage with customers after they make a purchase.
Brands are also harnessing AR to serve up creative experiences to delight their customers by showcasing the size and details of your products in 3D
Due to the increase in digital reach and scope, marketers have moved to the digital space from the physical one. This makes interaction with the consumer much more predictable, measurable and efficient. But this has also made the communication impersonal compared to an interaction in the “real” world.
AR can bridge the gap that has long existed between the digital and physical world.
Successful campaigns bring the best of both worlds a very immersive interaction which is as effective and data-rich as any online.
eBags is among the marketers that have used AR technology either in product demonstrations or advertising. EBags boosted several key sales metrics after letting shoppers see luggage and backpacks with 3D and augmented reality. Shoppers could see the 3D models from all angles on screens.
eBags, which is owned by Samsonite, worked with 3D and AR developer Vertebrae on the interactive content. Vertebrae also worked with Adidas, Toyota, Crate & Barrel, Facebook, Coach and Microsoft, among other brands, per the company.
Conversion rates for web visitors who interacted with the 3D and AR features jumped 112% on mobile devices and 81% on desktop browsers, while RPV surged 87%. eBags most engaged shoppers were 35% more likely to convert with 3D and AR supplementing traditional photography.
To make it easier for customers to experience the product in a more complete way, as they might in a store. eBags believes that more AR and immersive digital experiences will be common among retailers as they lean more into e-commerce and close stores.
E-commerce has seen major growth in many categories. Seahorn asserted that the post-COVID future of retail looks different than its past, with fewer stores and smaller retail footprints. Early adopters of these technologies will have a first-mover advantage. The AR showcased in the eBags is the simple but practical use case. AR brings some of the physical experience of the product to digital screens and gives consumers a better sense of what they are buying. eBags highlighted its top-selling private-label backpacks, organizers and carry-on luggage with 3D and AR content so as to make the additional investment in interactive features more worthwhile. AR -The way to bring the efficiency of digital interactions to the physical wor
