New Delhi, 25th May, 2022: EconomicTimes.com, India’s most popular financial and business news site among decision-makers and thought leaders, has reached 44.93 million monthly active users, according to March 2022 Comscore data. This further solidifies the website’s position as the country’s most reliable and trusted news source for all things related to India.
ET Prime, the premium members-only subscription known for its accurate and insightful business storytelling, is also gaining a massive number of subscribers, demonstrating the product’s growing importance and popularity for its in-depth news reporting and analysis. ET Prime’s stories across 20+ sectors are a go-to source for the nation’s corporate leaders to interpret the most vital topics related to business and the economy.
EconomicTimes.com has always been the most preferred news destination for the first class of India’s internet users. An online survey with a structured questionnaire conducted among the site’s users across all digital platforms has attested to this and cemented the portal’s position as the foremost news destination for the crème de la crème of India Inc. According to the results of this survey, most readers are invested in vital decision-making roles and influence critical business policies in India. Moreover, as the survey reveals, one in every four readers surveyed is a CXO, a business founder, or a leader. The platform’s users are predominantly from the educated and affluent sections who live a high-end lifestyle, with 6 percent of those surveyed earning more than Rs.1 crore per annum and 23 percent enjoying an annual international ‘bleisure’ trip. Among those surveyed, 3 percent also use private jets.
Commenting on the site’s leadership position, Sanjeev Kumar, Business Head of EconomicTimes.com, said, “The phenomenal growth in readership, loyal subscribers, and the survey’s findings reaffirm the site’s undisputed leadership in business and financial news and analysis. EconomicTimes.com has contributed immensely to India’s economic story by delivering trustworthy information and continues to be keenly followed by the nation’s decision-makers. Its reach among the aspiring and established leaders of the country has created an ecosystem that our partners can efficiently leverage and hugely benefit from.”
EconomicTimes.com’s broad reach among affluent digital audiences attests to the value that advertising partners gain from publishing on the platform. Each ad impression on the website impacts India’s most premium audience, benefiting brands and advertisers while allowing users to make informed choices.
