The partnership aims to optimize the brand’s presence across multiple media channels, ensuring it resonates with its target audiences
Gurugram, September 30, 2024: Efficacy Worldwide, a full-service advertising and marketing agency, has become the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer. The agency has bagged this mandate after a rigorous multi-agency pitch. Under this association, the agency will take the brand’s presence and marketing initiatives to new heights with a fresh approach.
“With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand’s unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level. We’re hopeful to leverage their expertise to build a fresh brand identity” says, Rohit Sharma, Chief Marketing Officer, Hero Cycles.
“Partnering with Hero Cycles, a name synonymous with quality and innovation, is a great opportunity for us. As they continue to lead the market, our focus will be on driving impactful, multi-channel campaigns to amplify the brand reach. We will optimize the brand’s presence across all media platforms through targeted and impactful campaigns”, says Vishnu Sharma, Founder & CEO, Efficacy Worldwide.
Since its launch in 2021, Efficacy Worldwide has rapidly emerged as a trailblazer in the industry, consistently delighting its customers using great data, content, and insights as the backbone. With a diverse portfolio of successful brand partnerships such as Kohler, Foundit, Suzlon, Omega, Rado, LG, Zee Learning, Eeve India amongst many more, the agency has earned a reputation for its unparalleled accessibility, data-driven approach, and commitment to personalised services for all its clients.
At the heart of their proficiency lies the art of crafting compelling narratives, fostering authentic connections between brands and their target audience and positioning the brands at the best spaces. Aligned with Hero Cycles’ vision, Efficacy is set to provide its marketing and advertising services (TV, Print, Digital, Radio, Outdoor, Cinema and other allied services) with the impetus it needs to make its indelible mark on the industry.
