eKart, one of India’s leading logistics service providers, and the supply-chain arm of e-commerce site Flipkart has unveiled its new brand logo. This follows eKart’s announcement of the externalization of its services for small and large businesses across the country earlier this year to help their competitiveness while focusing on their core business.
The aim of this rebranding by eKart is to better position its offerings as an active enabler in supporting the digital commerce ecosystem in India. It offers superior customer service with its quality delivery and post-sale services through the use of tech-enabled logistics solutions.
Keeping in mind the attributes of the brand which empower businesses, encourage trustworthy partnerships and provide premium services to them to realize the vision of “Powering India, Powering You,” eKart has designed the new logo. The logo stands out with minimalistic imagery, color palettes of blue, yellow, and white, and design elements representing its speed, agility, and powering growth. The ‘e’ in eKart’s new logo is a ‘design hook’, which asserts the brand’s distinctiveness.
This logo will be visible across various customer touchpoints like the packaging on customer orders, delivery vehicles, bags, and branded t-shirts of the delivery and installation executives of eKart.
Mani Bhushan, Chief Business Officer – eKart, said that eKart is today a pioneer in India’s e-commerce supply chain and logistics industry. Over the past few years, the business has evolved and transformed, keeping pace with the evolving digital economy and the retail landscape in India. It has developed a tech-enabled pan-India supply chain, supported by a large infrastructure footprint. eKart’s new brand positioning reaffirms its commitment to helping lakhs of small businesses, D2C companies, big brands, and platforms to achieve scale by reaching out to millions of customers across the country. The new brand logo also depicts eKart’s vision of becoming synonymous with the engines of growth of commerce in India.
Parallel to this, Jeeves, Flipkart’s services arm, which supports the cycle of after-sales services, has also revealed a new brand identity. It is in line with its vision of being the most trusted expert partner for businesses and consumers through its largest network of end-to-end post-purchase solutions.
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