Tanishq launches a new campaign on this Durga Pujo. The campaign was conceptualized by Tanishq and WYP Brand Solutions, the Pujo campaign, ‘Ekotai Shundor, Ekotai Shokti’, is an ode to the resilient spirit of Bengal and Bengalees. The main focus of the campaign is to kick start the happiness of celebration and to encourage people to come together while along with obeying all the safety norms.
The campaign features Mimi Chakraborty, one of the most popular and celebrated faces of Bengal and the brand ambassador of Tanishq for the East region. The campaign attempts to put across a significant message that one cannot battle it out alone and the true essence of victory lies in the spirit of togetherness. Every year Bengalees look forward to bringing Maa home and they’ll enjoy it a lot at the festival as for them Pujo is not just a festival, it’s an emotion. The campaign will be highly effective at this festive season, as everyone is adjusting to the new normal. The campaign also celebrates the Karigars and the entire ecosystem who infuse life into every aspect of Pujo celebrations – right from the potters who shape up Maa’s Protima with dedication, to the Daaker Shaajershilpi, to the ones who mold the Dhunuchis in all their earthy gorgeousness, the ones who craft the Pradipsout of brass and essentially everyone who adorn Maa in all her festive glory!
With this campaign ‘Ekotai Shundor, Ekotai Shokti’, Tanishq introduces ‘Aparajita,’ a part of their Pujo celebration specially created for the Bengali women along with appreciating the efforts of Bengal’s karigars/craftsman for their contribution. The new collection in yellow gold inspired by Bengali traditional designs are exclusively curated for Bengalis, and is sure to add a special sparkle to the Pujo celebrations this year!
Commenting about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, stated that their campaign Aparajita – ‘Ekotai Shundor, Ekotai Shokti’, has been crafted to instill hope, positivity, and oneness which are intrinsic to Pujo celebrations. The campaign is inspired by the symbolism of Ma Durga. It is in fact exemplary how the people of Bengal stood beside each other to tackle these double devastations and thus represented the collective power against the evil forces plaguing them in recent times!
