The traditional forms of marketing are getting replaced by news trends and email marketing is one among them. Professionals are expecting big changes in marketing this year. A clear strategy needs to be put in place when it comes to marketing. Several email marketers have come out with the predictions for 2013. Their primary predictions focus on mobile email marketing.
Readers today demand a relevant content and behavioral targeting must be looked upon as an important trend this year. Users today mostly rely on smartphones and tablets, so marketing could be healthy if done via emails. Smartphones have clearly outsold PC, shows a study. Focusing on email marketing would yield better results as it looks good on smartphones. While designing an email, the important thing a marketer must lay emphasis is on the layout.
If the email layout is not compatible with the smartphone, there is every possibility of the marketer missing out a possible buyer. It will prove good if marketers stop sending generic sales males and start sending meaningful messages. The email content must contain call to action lines to attract customers. Compiling an email must be done after a careful analysis of the readers and their needs.
A detailed report and video transcript of email marketing trends in 2013 can be found here.
